Form templates / Ecommerce & Retail
Custom Order Form
A custom order form has to pin down something that doesn't exist yet. Dimensions, materials, personalisation, and the deadline - in enough detail that you can quote and make it without four rounds of messages.
For online shops, retailers and independent brands.
Get the spelling in writing
Personalised work goes wrong in one specific way: a name spelled from a voice note, or a date typed from memory. It cannot be fixed after engraving, and it's your cost either way.
So this template asks for personalisation text as its own field, with an explicit instruction to type it exactly as it should appear, and asks the customer to confirm it. That single tick box has saved more custom makers more money than any other question on a form.
Take orders while you're working
You can't answer the phone with your hands full, and the person calling won't wait. A form takes the order at 11pm on a Sunday and has it waiting when you open.
Order numbers turn a complaint into a resolution
"My order is wrong" with no order number is a support conversation that takes four emails. Asking for the number, the item and what happened turns the same message into something one person can resolve on the first reply.
It's the same trick for wholesale enquiries and returns: ask the two facts that decide the answer, and stop the thread before it starts.
One place to check what's due
Every order lands in one list, timestamped, filterable and exportable. No scrolling back through a chat thread to find out what Tuesday looks like.
Make it yours in a minute
Change the wording, drop the questions you don't need, add the ones you do, put your own colour on it. Saving publishes it, and you get a link to paste into your website, your email signature or a message. Responses land in your dashboard and download as a spreadsheet whenever you want them.
What this template asks
- Your name
- Email address
- Phone number
- What kind of item?
- Describe what you have in mind
- Size or dimensions
- How many?
- Does it need personalising?
- Type it exactly as it should appear
- I have checked the spelling above and it is correct
- A link to a reference image
- Needed by
- Is that date fixed?
- Budget
- Anything else?
More Ecommerce & Retail forms
Questions
Can customers send reference images?
Yes - add a file question and they can attach photos of the damage directly, up to three at 20 MB each. The written specification is what protects you if the result is disputed.
Should I take a deposit before starting?
Most makers do, and the form is where you say so. State the deposit terms in the introduction and ask for an acknowledgement - it's much easier than raising it later.
Can I take payment on the form?
Not yet. Most people use this to capture the order and then invoice or take payment on collection - which also means you can confirm availability before charging anyone.
Can I limit what people can order?
Yes. Options are lists you control, so only what you actually sell appears - and you can close the form when you're at capacity.
Will I be told about new orders straight away?
Yes, if you turn on live notifications: each order is emailed to you as it arrives. Otherwise they collect in your dashboard.
Can this work alongside my store platform?
Yes - it's a normal link, so it goes on a product page, in a packing slip, in an order confirmation email or in your help centre. Responses stay in ava42, where you can export them.
Publish your custom order form today
Start from this template and change anything you like. Free to begin.