Form templates / General Business
Customer Feedback Form
A customer feedback form should be answerable in under a minute from a phone. Two ratings and one question beats a twenty-question survey that only angry people finish.
For small businesses and independent professionals.
The people you need to hear from won't fill in a survey
Long surveys are answered by two groups: the delighted and the furious. Everyone in the middle - including the quietly disappointed customer who is about to stop buying - closes the tab.
Short forms reach that middle. This one is a rating, a recommendation score and one open question, which is enough to spot a trend and understand it. If you need depth, ask the people who scored low whether they'd talk - which this template does with a single optional tick.
Find the unhappy ones early
Most people don't complain - they just don't come back. A short form is the cheapest way to hear about a bad experience while you can still fix it, instead of reading about it in a public review.
The forms every business needs, without the software
Most businesses need four or five forms and get sold a platform with forty features. The result is a monthly bill, a builder to learn and a page that takes three seconds to appear.
This is the opposite: one template, edited in a minute, published as a page that loads in one request. Free for your first form, and $10 a month if you need more than one.
Watch the trend, not one bad day
Every response is timestamped, so a month of ratings is a line rather than an anecdote. Export it whenever you want to look properly.
Make it yours in a minute
Change the wording, drop the questions you don't need, add the ones you do, put your own colour on it. Saving publishes it, and you get a link to paste into your website, your email signature or a message. Responses land in your dashboard and download as a spreadsheet whenever you want them.
What this template asks
- How was your experience overall?
- How likely are you to recommend us?
- What one thing would you change?
- What worked well?
- What was this about?
- Your name
- Email address
- I'd be happy to talk about this in more detail
More General Business forms
Questions
Should I use a 5-star rating or a 0-10 score?
Both, for different jobs: stars for how something was, and a 0-10 recommendation score for tracking over time. This template includes both because they answer different questions.
Can I keep responses anonymous?
Yes - name and email are optional here, and nothing about the visitor is recorded. No cookies, no IP address, no analytics.
Can responses be anonymous?
Yes. Make the name and email optional (or delete them) and people can answer without identifying themselves. Nothing else about the visitor is recorded - no IP address, no tracking.
Can I see averages over time?
Export the responses and you have every rating with its date, ready to chart. Each response is also readable on its own in your dashboard.
How do I get people to fill it in?
Short beats clever: ask one rating and one open question, send the link the same day, and don't make anyone log in. Most of the drop-off is length, not interest.
How many forms can I have?
One on the free plan, with ten responses. Pro is $10 a month for unlimited forms and unlimited responses - one plan, no tiers, no per-response pricing.
Publish your customer feedback form today
Start from this template and change anything you like. Free to begin.